not sure where to start with dei in your marketing?
We can help create fair and equitable programs for partners & customers.
Our services
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Find & Pitch
Utilize the First Seed Sown network of vetted BIPOC: athletes, content producers, and organizations to represent your brand’s next campaign.
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Audit
Hire an experienced Sales and Marketing executive to review your messaging and representation of the BIPOC community to avoid tokenism across all channels.
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Campaign Creation
Let First Seed Sown show you how your marketing dollars and platform can go so much further by creating exponential equity with and for the BIPOC community in your next campaign.
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Community Building
We can build a playbook of how to create a non-transactional relationship with your customer so your brand stays top of mind even when they aren’t looking to buy.
Current & Past work
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NEMO Equipment
As the VP of Marketing was responsible for:
Concept creation of Exponential Equity for DEI throughout all Marketing campaigns
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Bewilder
As the current Partnership Manager responsible for:
Generating leads and outreach, brand pitches, sales strategy, advising, partnership management
Current client website: Bewilder.Camp
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PolarFleece
As the Brand Manager was responsible for:
Product market fit, website concept, grassroots event marketing, and advertising
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Topo Athletic
As the Strategic Account Manager:
One of three founding employees, in house sales rep, account management, ERP implementation, sales analytics, grassroots marketing
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NEMO Equipment
As the VP of Marketing was responsible for:
Marketing campaign concept creation, location scouting, casting, film permitting, directing.
Photo credit: Fortland Productions
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Polartec
As the North American Marketing Manager was responsible for:
Partner marketing, trade show & event management, budgeting, ecommerce marketing
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Vibram FiveFingers
As the Sales Ops Manager was responsible for:
Sales analytics, 3PL management, demand planning, factory buys, sales rep training, customer service, key account management
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PolarFleece
As the Brand Manager was responsible for:
Media buying, PR management, social media ambassador team creation, ecommerce sales & marketing
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NEMO Equipment
As the VP of Marketing was responsible for:
Website relaunch, building a non-transactional relationship with consumer by reducing barriers to entry via adventure resources, email, and event marketing
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Polartec
As the North American Marketing Manager was responsible for:
Event management, media buying, PR management
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PolarFleece
As the Brand Manager was responsible for:
Marketing campaign concepts and partner marketing
